This post is part of our live coverage of FinovateEurope 2015.
Yoyo showed how its mobile payments app rewards consumers and offers retailers added benefits.
Yoyo integrates into the retailer’s till system and uses a unique QR code for each transaction, which is scanned at the point of sale. For consumers, it’s a quick and easy way to pay and get rewarded. For retailers, Yoyo provides a set of tools which enables them to better target their customers with relevant rewards, offers, and incentives.
We recently launched V3 of the Yoyo app, and we are constantly introducing new product features. Most recent additions include social gifting, digitalized receipts, and card to mobile.
Product launch: V1 app launched January 2014, V3 launched September 2014
Metrics: $5M seed funding raised to date, 25 employees, around 15,000 registered users since launch in January 2014, currently processing 80,000 transactions a month
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
HQ: London, United Kingdom
Founded: May 2013
Website: justyoyo.com
Twitter: @justyoyo