This post is part of our live coverage of FinovateEurope 2015.

Backbase is launching the latest version of the Backbase Customer Experience Platform at FinovateEurope 2015, with a strong focus on the omnichannel customer journey and journey management.

Completely new in this release of Backbase CXP is the Backbase Omnichannel Journey Manager, giving direct insight in the multiple touchpoints in a customer’s typical journey, with the option to directly dive in and fix inconsistencies.

A lot of digital banking providers and software vendors talk omnichannel. We make it real and visible. With the new Backbase Journey Manager, we give Channel Managers at Financial Institutions direct insight into how multiple channels are being used and where the most common handover points are (the moments of truth).”

 

Presenters: Jouk Pleiter, CEO & founder; Jelmer de Jong, global head of marketing

 

Product launch: February 2015

Metrics: Privately owned; 250+ employees; offices in New York, Atlanta, London, Moscow and Singapore; technology used by more than 40 large financials across the globe

Product distribution strategy: Direct to Business (B2B) through financial institutions, through other fintech companies and platforms