Back to Blog

True Potential’s ImpulseSave Leverages Micropayments to Boost Investment Savings

True Potential’s ImpulseSave Leverages Micropayments to Boost Investment Savings
Print

This post is part of our live coverage of FinovateFall 2014.

All the way from the United Kingdom, here’s wealth management and financial advisory innovator, True Potential.

“ImpulseSave is our most significant innovation to date. This first-of-its-kind technology, unique to True Potential, allows clients to make micro payments into their investments whenever and wherever they choose. With the touch of a button, clients can top up any investment vehicle that isn’t housed within a bank. They can add as little as 1 pound or as much as need to keep their investments on track or to reach their financial goals faster. Until now, if people had 20 pounds or less to spare, they would be unlikely to invest it due to the effort it would take to do so. But now, it’s fast and easy and we are demonstrating how, using our technology, it all adds up for a better future.
Presenting: Daniel Harrison (Sr. Partner) & Paul Outterside (Head of Mobile Applications)
TruePotentialHomepage_LiveBlog
Product Launch: March 2014
Metrics: For complete information about the True Potential Group of Companies, please read our latest “True Colours’ 2013 Annual Report at tpllp.com/wp-content/uploads/2014/05/True-Colours-Annual-Report.pdf.
Product distribution strategy: Direct to Consumer (B2C), Direct to Business (B2B)
HQ: Newcastle upon Tyne, UK
Founded: March 2007
Website: tpllp.com
Twitter: @TruePotential_