This is a part of our live coverage of FinovateSpring 2013.
Third up to the stage this afternoon, Virtual Piggy showcased its mobile app:
"Virtual Piggy's new mobile app will bring an innovative new technology to the market that will have a disruptive impact on global m-commerce. With over a billion U18's worldwide shopping online at an earlier age and becoming more proficient than any previous generation with internet enabled devices, Virtual Piggy noticed that there was no easy mechanism for this group to transact online. All existing methods involved friction and often resulted in undesirable outcomes, such as fraud.Virtual Piggy's technology allows merchants to sell to U18s in a COPPA compliant, parent approved manner, unlocking an estimated $211B in annual spending power for online retailers."
Product Launch: May 2013
HQ: Hermosa Beach, CA
Founded: February 2008
Metrics: Public Company (OTC: VPIG)
Presenting Jo Webber (CEO & Founder) and Pradeep Ittycheria (CTO & Co-Founder)