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The Backbase Digital Marketing Module Helps Bank 2.0 Portal Users Enhance Marketing Efforts

This post is a part of our live coverage of FinovateEurope 2013.

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Starting off the second session today is Backbase, who showed off its new Backbase Digital Marketing module:
“Backbase is demoing Backbase Digital Marketing, a new module within Backbase Bank 2.0 Portal. With Backbase Digital Marketing, banks get the option to easily create and manage:
• Cross- & up-sell campaigns 
• Lead generation campaigns
• Closed loop marketing
• Loyalty features
The Backbase Digital Marketing module does not only work on regular desktop browsers but is optimized to work in a multi-channel setting (from desktop to tablets and smartphones). Backbase Digital Marketing can be used in any existing website or Internet Banking platform, offering banks a simple point solution to start working with Backbase Bank 2.0 Portal.”
Product Launch: February 2012
HQ: Amsterdam, The Netherlands
Founded: April 2003
Metrics: Privately funded, 150+ employees with offices in New York, Amsterdam, London, Singapore and Moscow.
Websitebackbase.com
Twitter: @backbase
Presenting Jouk Pleiter (CEO & Co-Founder) and Jelmer de Jong (Global Head of Marketing)
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