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edo Interactive's New Marketplace Platform Targets Small, Local Businesses

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Last week card-linked rewards startup, edo Interactive launched the edo Marketplace, a service that enables small, local businesses to take advantage of its rewards program.

Prior to this move, edo's platform was tailored to larger merchants. Big-name companies such as Crate & Barrel, Home Depot, Nordstrom, Subway, and Target are a part of the 200 companies that already use the edo platform to find new customers and encourage repeat customers.

Edo counts over 150 financial institutions as partners, including Fifth Third and Ally Bank.

As a part of its coverage, TechCrunch reported some of edo's growth metrics:

"Edo says its active card network is currently growing at 30 percent per month, and that within the next three months, it will extend 1 billion card-linked offers to consumers. Painting a picture of acceleration, the company says it took edo 4 years to reach that same level, previously."

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To learn more about edo, watch its FinovateSpring 2012 demo.

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