Strong holiday sales for the company's eGift Cards have made CashStar optimistic about the prospects for mobile gift card and "last-minute gifting" demand in 2013.
Why are eGift Cards working for CashStar? In part, it may be because they are working for merchants. According to CashStar:
- The company enjoyed a 800% increase in mobile eGift Cards purchased compared to 2011
- Brands with mobile-optimized eGift Card websites outperformed non mobile-optimized websites in purchases by smartphone by more than 50% in December 2012
- Brands from mobile-optimized sites earned 3,700% more in sales in 2012
CashStar has a network of more than 250 brands, including Brooks Brothers, Jiffy Lube, Harry & David, and Petco. The company's support for Passbook on the iOS platform has added new retail partners like Home Depot and The Body Shop.
See CashStar's most recent demo from FinovateFall 2011 here.