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Cardlytics Platform Adopted by America First Credit Union

Thumbnail image for Cardlytics.jpgThe partnership between Cardlytics and Fiserv bears fruit as America First Credit Union announced that it was adopting the Transaction-Driven Marketing program developed by Cardlytics.

Offers from Cardlytics are targeted at 200 million transactions every week, and analyze $500 billion in transactions every year. They were named a “Red Herring Global 100 Winner” earlier this year out of 1,200 candidates.

America First Credit Union has the distinction of being the 12th largest credit union in the United States. Founded in 1939, America First has more than 100 branches and nearly 600,000 members.

The America First deployment is just one of the big wins for Cardlytics in 2012. In August, the company announced a new partnership with Bank of America to power its transaction-based rewards program. Cardlytics is also among the companies selected to present at the upcoming FinovateEurope 2013 in February.

Watch the Cardlytics demo from FinovateEurope 2012 here.