First up to the stage, Truaxis (formerly BillShrink and recently acquired by MasterCard) launched a solution to help FIs market to their most profitable customers:
"Truaxis understands that big data is a profitability gold mine for banks if properly gathered, interpreted and acted upon. With its Profitability Analytics module, StatementRewards will use transaction and banking data to inform banks what their most profitable customers look like and help banks create sophisticated cross-sell campaigns to capture more of their customers' financial accounts."
Product Launched: September 2012
HQ Location: Redwood City, CA
Company Founded: June 2007
Metrics: Truaxis currently has 26 employees and has raised $9M in funding
Finovate demo video: finovate.com/fall12vid/ (demo video will be posted next week)
Introducing Samir Kothari (Co-Founder & VP of Product) and Carlo Cardilli (SVP of Sales & Business Development)