Des Moines-based Social Money, the creator of GoalSaver technology and owner of SmartyPig, announced a partnership with ICICI Bank in India yesterday.
The 2,700-branch bank will have access to Social Money’s GoalSaver product (pictured right). While the bank has not yet disclosed how it will use the product, Bank Innovation shares an inside scoop:
“Broadly, GoalSaver hopes to enliven checking accounts with social networking features and a better user interface. The product boasts a goal feature, for example, which lets a customer share his goal savings progress with his networks on Facebook and Twitter, if he wishes.”
ICICI Bank, located in 20 countries, plays a large role in Social Money’s international strategy. It will launch the product later this year.
To learn more about Social Money, come to FinovateSpring and watch its live demo. To learn more about SmartyPig, watch its FinovateFall 2010 demo.