Powered payments card company, Dynamics, showed off its newest innovation at DEMO yesterday.
The Pennsylvania-based company released a technology called ePlate. Its a new payment card that allows consumers to choose between two different “experiences” using buttons on the front of the card that, when selected, rewrite the payments strip on the back of the card.
Users can customize which experiences correlate to the buttons on the card by using the Dynamics mobile app (pictured below) or an online interface.
There are currently 11 providers
- Upper Deck
- Dark Horse Comics
- Evil Genius Games
- Avenue Social Games
- Social Cubix Games
- Jersey Jack Pinball
- Toys for Tots
- Lemonade Day
- A sweepstakes application that allows users to compete for large prizes
- A Dynamics Credits application that allows users to earn credits for the ePlate platform
- A social network application that allows users to share their purchases with their social network friends
In order to encourage the addition of more experiences, Dynamics introduced an SDK with an API that includes 4 developer tools:
1. Developers are given purchase data when customers use the brand’s experience application
2. Developers are given 25 basis points for every purchase made using their application3. Developers can add a secondary transaction on top of any purchase. An example of this would be a charity that allows the customer to approve a $1 donation to their organization when they conduct a regular purchase.4. Developers can give users a statement credit. An example of this would be a retailer that provides the consumer with a $10 statement credit when they spend $100 at the retail location.
In preparation for the launch, Dynamics redesigned its website and changed its domain name from poweredcards.com to Dynamicsinc.com.
To see Dynamics demo the ePlate live, come to FinovateSpring 2012 in San Francisco May 8 and 9.