Earlier this week, Bank Technology News wrote about the gamification of finance. The article describes Capital One's promos in Zynga's CityVille (a FarmVille-like game), then looks at Seattle-based Bobber Interactive's new GoalCard:
New York-based Bundle is also highlighted in the article for its spending tracker and comparison platform:"Users set up their accounts and access funds with a Visa debit card issued by Meta Financial Group Inc.'s MetaBank Inc. and offered by Plastyc Inc. They are encouraged to share their financial goals with their Facebook friends, and they get points and rewards for transacting and sharing the application with others."
Both Bobber Interactive and Bundle demonstrated their platforms at FinovateFall last week. Full-length videos will be posted within the next two weeks. In the meantime, check out Bobber Interactive's FinovateSpring 2010 demo and Bundle's FinovateSpring2011 demo."Bundle, which is backed by Citigroup Inc., analyzes card transaction data to help customers track their spending. It also compares their spending to various demographic groups based on aggregated data provided by Citi and other sources."