Next this morning, InComm demonstrated its platform that enables retailers to directly involve themselves in the consumer experience:
"InComm's innovation is a mobile commerce platform that will deliver promotion, loyalty, and general payment solutions to national merchants and their customers. This will differ from other mobile wallet platforms in that the solution will tailor to the retailer's needs, providing a merchant-branded environment and thus, the ability to be directly involved in the consumer's wallet experience.
When combined with loyalty and gifting, merchants will have a fully functional application that simplifies the consumer's life, reducing the need for magnetic swipe technology and harboring next generation technologies such as near field communication."
Product Launched: TBD, but likely Nov. 2011
HQ Location: Atlanta, GA
Company Founded: 1992
Metrics: $13 billion in retail transactions in 2010, More than 40 percent growth year-on- year in most product categories, More than 225,000 integrated retail locations, Available on five continents, 28 countries, 1,400 employees, 74 worldwide patents, unique monthly visitors: 6,825
Presenting Dustin Young (VP Product Strategy) & John Anderson (VP E-Commerce & Mobile)